Hope in a Box is a nonprofit organization that sends carefully curated books representing and affirming LGBTQ+ people to teachers and educators in public schools who have asked for them. The books are age appropriate for K-12 students with an affirming and intersectional point of view.
Our Role: Fundraising/Marketing Strategy · Donation Generation · Email Marketing Strategy, Development, and Deployment · Social Media Strategy Development and Implementation
Problem
Hope in a Box engaged Fire & Bliss to help them with two fundraising sprints: End of the Year Giving 2022 and Pride Month 2023. For each sprint, we were tasked with raising $20,000 to continue the impressive work Hope in a Box is doing.
Ban Hate, Give Hope Logo Design
End of Year Campaign, 2022
Read With Pride Logo Design
PRIDE Campaign, 2023
Explainer Video Development
PRIDE Campaign, 2023
Challenges
While Hope in a Box has been around for a few years, they have been communicating with their audience sporadically as resources were available . Their audience was near dormant and needed a “Hope in a Box wake-up call.” Coupled with harmful LGBTQ+ rhetoric and an increased focus on LGBTQ+ topics in the media, Hope in a Box had a unique challenge to address: How do we grow our brand while there are active attempts at silencing us?
Solution
Fire & Bliss worked with Hope in a Box to identify the target audience that unabashedly supports LGBTQ+ rights and would quickly donate to this cause. Focusing on three key segments, we set out to reach this group with a small paid media budget, a strong email marketing program, and interesting social media content that introduced Hope in a Box to a new audience.
